BRANDING
Branding That Works
The most important characteristic of a strong brand is consistency. A brand that is eye-catching and memorable connects with people.
A visual that supports your core values and credibility creates customers. People are attracted to meaningful and memorable brands that remain vibrant and responsive. Consistency creates customers.
People relate to a brand name that they understand.
Be a Memorable Brand
The core of a great company, organization or group is creating a name that people can easily recall.
Memorable
A brand needs to be Memorable.
The core of a great company, organization or group is creating a name that people can easily recall.
Pronounceable
Most people appreciate when they can say the company name. Or, you can opt out to be another one of those establishments that its customer base refers to as “that place near the Post Office” or “Oh no, the other place.”
Spellable
Yes, it is true – everyone is on “The Google”. With the help of Google auto-type, our typos are significantly reduced. But, what happens when you can’t recall the first letter? It’s one of those unpronounceable names.
Request Branding Services
Logo Design
Working with my clients to create a logo identity is a highlight of the design process.
Branding Case Studies
Select a Branding Project from the slideshow to learn more about about our Branding projects.