BRANDING

Why has branding become important?

Individuals, organizations, and communities express their individuality through their identity.

What is the FUNCTION of a brand?

  1. Strong Brands Build Companies. 
  2. Ineffective Brands Undermine Success.

Differentiation is essential to your brands success. As products and services become alike. And companies merge into faceless monoliths – setting your business apart from the rest is essential. A strong brand stands out in a highly competitive marketplace.

The most important characteristic of a strong brand is consistency. A brand that is eye-catching and memorable connects with people. 

A visual that supports your core values and credibility creates customers.

People are attracted to meaningful and memorable brands that remain vibrant and responsive. Consistency creates customers.

Branding Guidelines

People relate to a brand name that they understand.

Be a Memorable Brand

The core of a great company, organization or group is creating a name that people can easily recall.

Make your brand accessible to your target market. By having a business name that is easy to recall, pronounce, and spell. The future success of business, not-for-profit, group, community, or organization is their brand reputation. Brand identity endure.

Memorable

A brand needs to be Memorable. 

The core of a great company, organization or group is creating a name that people can easily recall.

Pronounceable

Most people appreciate when they can say the company name. Or, you can opt out to be another one of those establishments that its customer base refers to as “that place near the Post Office” or “Oh no, the other place.”

Spellable

Yes, it is true – everyone is on “The Google”. With the help of Google auto-type, our typos are significantly reduced. But, what happens when you can’t recall the first letter? It’s one of those unpronounceable names.

Branding Touchpoints

Each touchpoint is an opportunity to strengthen a brand and to communicate about essence. 

  • Advertising
  • Sales Promotion 
  • Civic Marketing 
  • Affinity Marketing 
  • Public Affairs 
  • Direct Mail 
  • Trade Shows
  • Word of Mouth 
  • Telephone 
  • Networking 
  • Presentations
  • Speeches 
  • Employees
  • Products 
  • Services 
  • Websites
  • Voice Mails 
  • E-Mails 
  • Proposals 
  • Exhibits 
  • Packaging 
  • Signage 
  • Business Forms 
  • Newsletters 
  • Publications
  • Ephemera
  • Publicity 
  • Business Cards
  • Letterheads
  • Web Banners

Request Branding Services

Branding Case Studies

Select a Branding Project from the slideshow to learn more about about our Branding projects.

Logo Design

Working with my clients to create a logo identity is a highlight of the design process.

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