Branding a Startup
Creating a Brand requires many hours of work. My team and I worked with the client on developing their Brand, Logo, and Website.
While the goal was simple enough – launch a dog news platform similar to www.dogster.com. Market Research showed excellent results for a dog-lovers website. Those numbers have certainly held true with the arrival of 18+ major pet related website now filling the void.
Brand Color Palette
The Dog Day News online brand was inspired by old newspaper print – Red, White, and Black.
Primary & Secondary Brand Colors
Red, White, and Black chose as the primary Brand Color Palette.
And, five shades of red for the brands secondary color range.