At the start of the IRISHGUY Design Studio branding project, I began with a pencil drawing. Apparently playing with the three traditional Irish triangles. While I enjoyed exploring the different conjunctions of the shapes. The designs missed their mark.
While I pushed to make the three triangles work… it did not.
The final logo has none of the elements that I wanted the logo design to have. The power of a good graphic designer is to explore the design idea.
To create a smart, timeless, and clever logo design. You first have to fail, explore, and refine.
After drawing the 3D triangle – I cut out paper shapes. And created different arrangements. Here are the two that most interested me.