What is a Strong Brand?

Personal preference identifies that people relate to a brand name that they understand. 
People are attracted to meaningful and memorable brands. 

When a person is unable to remember how to pronounce or spell your Brand – they search online for your service.
A search that will take them directly to your competition.

Animation of Online Shopping

Be a Memorable Brand

The core of a great company, organization or group is creating a name that people can easily recall. 

Heart Animation GIF by Gary Crossey

Make Honest Connections

Research shows that people fall in love with brands. People are loyal to their brands. People tend to trust their brands, and honestly believe that their brand is better, if not the best.

Animation of Online Shopping

Be a Brand that Delivers

A strong brand stands out. Even in a densely populated marketplace a strong brand is the differentiation.  

Reach Your Target Market

Make your brand accessible to your target market. By having a business name that is easy to recall, pronounce, and spell. The future success of business, not-for-profit, group, community, or organization is their brand reputation. Brand identity endure. 

Memorable

A brand needs to be Memorable. 

The core of a great company, organization or group is creating a name that people can easily recall.

Pronounceable

Most people appreciate when they can say the company name. Or, you can opt out to be another one of those establishments that its customer base refers to as “that place near the Post Office” or “Oh no, the other place.”

Spellable

Yes, it is true – everyone is on “The Google”. With the help of Google auto-type, our typos are significantly reduced. But, what happens when you can’t recall the first letter? It’s one of those unpronounceable names.

Why does Branding work?

When you have effective branding, that is eye-catching and memorable. Your brand can make the difference by connecting with people.  The graphic design aspects of branding establish the visual personality and vision, while incorporating the brand values and credibility.

Orientation

Establishing design guidelines. Interviews, reviews, and evaluations.

Design Development

Draft of design ideas are presented.

Implementation

Branding Design Manual on how the brand should use.

Search. Find. Build Beautifully.

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Building Brand Equity

The brand reputation is often considered to be the most valuable of assets. Preserve brand reputation with customer loyalty in the following areas.

  • Trustworthy Products.
  • Reliable Services.
  • Employees Training & Brand Awareness.
  • Public Relations.
  • Public Affairs.
  • Speeches.
  • Presentations.
  • Networking.
  • Word of Mouth.
  • Sales Promotions.
  • Voice Emails.
  • Email.
  • Telephone.