Logo Design Asheville Holistic Dentist

Celebrating Two Years…

Asheville Holistic Dentist logo was launched February 2017 (sorry, I am two-years behind on posting my own design projects)….
Asheville is lucky to have such an enriched resource as Asheville Holistic Dentist. Yes, they are the first Holistic dentist in the area – and they have a different, kinder approach to dentistry.
After working with Asheville Holistic Dentist on their Branding, Logo Design, Illustration, Google My Business Listings, Direct Marketing, Website Design, Content Development, and SEO Services. During the design process, I got to do what I love – learn about a subject I know nothing about. Now, I do understand. Understanding my clients practice is an vital component to my design process.

BRANDING Asheville Hair Salon

BRANDING Asheville Hair Salon

Asheville Logo Design - By Gary Crossey (AKA. IrishGuy)


Asheville Salon create beautiful, stylish, and manageable hair. Their hairstyles have a huge curbside appeal – that range from everyday wear, to formal, to high-fashion art form. 

When Danielle and Greg approached me to develop their brand and logo design for their downtown Asheville hair salon. They asked that their business name be user-friendly and have a strong search engine appeal. 

Asheville Salon

After much local SEO and market research I proposed Asheville Salon as the brand name. 

Asheville Salon is both rememberable and rankable.

Asheville Salon Logo designed by Gary Crossey

Asheville Salon Logo Design Process

The Asheville Salon logo was a true design collaboration, that was very natural. Danielle created the sketches. I directed and refined the designs. Greg provided the much appreciated Art Direction.

Danielle wanted the logo to capture the idea of hair in motion.

During Stage One of the logo development, we explored creating the Letter A from hair. While the look is both organic and has a hand-drawn element – both visual elements that Danielle had wanted to include.

We both felt like the logo was missing a refining element. We agreed that including the Letter S was an important visual aspect for the Asheville Salon brand. I created the visual study for Danielle. I wanted to share the idea that letters can be any range of different shapes, while remaining true to their form.

With more than 20 examples of the same two letters. No two letters are visually the same – while they are all understood as the same.


Refining the Logo

With Danielle’s sketch of the letter A and S coming together into one form. I capture the sketch and refined the image.

We had reached two logo design objectives.

  1. “Hair In motion” Danielle.
  2. “Include letter A & S” Gary.

Final Revision

While we both liked the shape and motion – but with more clarity. A bit abstract is fine – but clean up the edges.

The function of a logo is to print the same every-time. The final round of design revisions were cleaning up the edges, refining colors and laying graphics to increase pop value.

Other Projects:

  • Website – www.ashevillesalon.us. 
  • Business Card – Coming Soon. 

Asheville Logo Design by Gary Crossey aka IrishGuy



Asheville Business Card Design Inspired by a Needle

Asheville is the home to the small business. Working on the design for the Asheville Business card for Underground Weaver was a fun project. I spent time with the Weaver and watched her work. Bernice worked between different artisan projects – all of which were wildly different from one another. The one thing that caught my eye was the tool that Bernice liked to use. A hook needle. (more…)

BRANDING Beach Mountain Resort

BRANDING Beach Mountain Resort

Beach Mountain began as a two location project. Bringing together a trendy South Beach condo with a rural North Carolina farm into one brand was a fun project. Creating the combination of mountain and umbrella graphics seemed appropriate.
UMBRELLA GRAPHIC The umbrella was a smartphone shot in South Beach. I later rendered the image in Adobe Illustrator.
A logo should stand up and be clear. When the document is printed, the product is stocked, or your brand is stitched – that brand ID needs to deliver and connect. Having a strong typeface is essential for a strong brand. If your logo does not work in black and white – redesign the logo (there is a bite out of the apple). Seriously, a logo needs to reach your target market. That logo needs to stand true when it is printed from a cheap home printer, or scanned from any computer by any user, or faxed on the most problematic fax machine.
GRAPHIC POSTER: Two locations bought together with photography and graphic design. The poster includes the new Beach Mountain brand (mountains and umbrella). The poster was the first time that Beach Mountain used the stylish ID initials – which later became an active company insignia.
Logo Design Variations
The Beach Mountain – Asheville logo changes are for stitched onto shirts, made into stickers and tags. While retaining its integrity for over eight generations of copies (we tested 12).

MOUNTAIN GRAPHIC was created by capturing the Beach Mountain mountain range. The mountain graphic later became a strong design element to enhance the logo when used in print and website banners.

BRANDING: Dog Day News

BRANDING: Dog Day News

Branding a Startup

Creating a Brand requires many hours of work. My team and I worked with the client on developing their Brand, Logo, and Website.

While the goal was simple enough – launch a dog news platform similar to www.dogster.com. Market Research showed excellent results for a dog-lovers website. Those numbers have certainly held true with the arrival of 18+ major pet related website now filling the void.

Website Banner Ad Design
Logo Design - Social Network

Brand Color Palette

The Dog Day News online brand was inspired by old newspaper print – Red, White, and Black.

Primary & Secondary Brand Colors

Red, White, and Black chose as the primary Brand Color Palette.

And, five shades of red for the brands secondary color range.

Branding Color Palette -
Logo Design Mockup by Gary Crossey