What is Graphic Design?

Graphic Design is the mastered craftsmanship of using design, color, layout, and typography to create visual content to communicate messages.

The key to successful graphic design is when a client doesn’t rely on color or typefaces – as we know these are only the mechansims of graphic design. For graphic design to be successful it needs to content ideas. For graphic design to connect with people it must have content to engage, surprise, amuse people. Content is always more important than form. 

Book Cover Design

Designing a book cover can be the ulimate design challenge. The design goal for the designer is to package a product for sale in a competitive market. The book cover design should conver the contents of the book as directly as possible. No matter how complex the content may be. Or, if the book is short or long. The book has one opportunity to make an impression.