Successful Social Media pages are based on engaging content that supports your brand and builds connections.
Photos, Images, Gifs, Video, Infographics, Illustrations, and Memes are the many different formats that we generate Social Media Content for our clients.
Create Your Process
Social Media needs a plan to be successful. Establish your goal.
What do you want from your Social Media Page?
Be realistic. Set goals that are obtainable. Even the most modest Social Media goals require work and planning.
What Benefit May Social Media Provide?
Social Media will improve my brand recognition.
Social Media will increase my sales?
Social Media will generate leads.
Social Media will drive more traffic to my site.
Social Media will connect relationships.
- Set your goal.
- Plan the Approach.
- Assign Tasks and Duties.
- Create Content.
- Create Publication Schedule.
- Respond to Comments.
- Analyze Responses.
- Adjust Strategy based on Performance.
Begin with your Audience in Mind
Most companies that hire us have a difficult time separating themselves from their business. Most can’t remember what life was like without their product or service. While there are a wide range of demographic questions that can be asked. If you are not answering for the audience then the answers to the questions will never be correct.
- Who is my ideal audience?
- Who is my current audience?
- What do I want for people to understand from my post?
- What might they already know about the subject?
- What tone should I have?
- What do people following me care about?
Communicate with your Audience. Engage in conversations. Ask questions. Present Polls. Offer the ability to hear feedback.
Your Online Voice
Finding your online voice requires a fusion of your ideal target demographic and your brand principles. Having a funny personality online may appear to most obvious for gaining likes. And for some time may actually garner followers and online accolades. While completely failing to reach your Social Media goal.
Take time to consider what your online should be. If your online voice was a person, who would that person be? If you have a team of people working on your Social Media posts creating a social media style sheet will help formalize the tone and style of your online voice.
Connect with your Audience
Use Marketing Triggers to create an emotional connection with your audience.
Mix Up Your Content
Like everything else in life – learn the rules to know how to break them. Mix up your content (with reason). Occasionally surprising your audience is a great way to add energy to your feed.