Beyond having a clear and precise hashtag (that’s an entire conversation on it’s own).

The three keys for a successful #hashtag campaign is

  1. Build Awareness
  2. Be Visible
  3. Create Conversation

Build Awareness

Your hashtag should be included in all social promotions of your event.

Be Visible

Make sure to include your event hashtag on your registration page, informing attendees to “Join the Conversation.” – the website footer and website homepage. 

Create Conversation

Have people use your hashtag. At a live event (which I think custom hashtags can be very successful). Having your MC announcing the hashtag and having it everywhere at the event. Make the hashtag one of your team members.

Using a Hashtag for an Event

Events are the perfect occasion to get creative with your #hashtag. For a unique event, have a unique #hashtag so when you visits to your #hashtag feed that content will be precise and related, without other random posts populating and pollulatting your feed.

What Hashtag to Use?

There is a bit of a side hustle with #hashtags – genetic #hashtags are for genetic items. Platforms like Pinterest do an awesome job of connection all these similarities into wide ranging genetic definitions, which works for Pinterest. Your small business, event, location, airbnb, doesn’t belong in the vast data of all other internet information. #hashtags are a little secret weapon to connect (for free) with your community.

  • Make you #hashtag unique enough to set hashtag in it’s own feed.
  • Don’t make your hashtag difficult to enter – make sure each letter is distinguishable.
  • Short hashtag – the easier it is to remember and enter the more useful your hashtag can be.

Track your #hashtag on All Platforms

https://walls.io/ – brilliant service (that you can use free for a month).

Walls – tracks you hashtags on all platforms via one interface. Provide you an instant overview of when, who, and where your hashtag is being used. With the free month service is worth testing out a unique #hashtag.

On the flip side – Walls can also be used to track for other #hashtag trends, including competition, trending keywords, trending locations – you can get creative (without having to scrolling endless feeds).

Showcase your live feed on the day of the event on large screens

WIth the https://www.tweetbeam.com/ ($200 daily) there is so much old school idealism about what Tweetbeam brings to your event that its a game change. It’s like hearing your name on the radio for the first time, or the sport cam broadcasting your face at the game. And then Tweenbeam brings the modern day connection and technology that is easy to understand and include at your event. What does TweenBeam do? Simple answer, TweenBeam provides you with the tools to track your #hashtag feed on all social media platform for content that you may wish to highlight on your LIVE FEED – that is broadcasting on large screens during your event. Providing you with a live connection with the attendees as they same their experiences. While you may not want to broadcast all posts – attendees know that they can contact you via the hashtag for help, assistance, or report on how long the bathroom lines are. With this direct connect with everyone in at your event – you could get very creative with a wide range of text games, quizzes, questionnaires, feedback, but mostly interaction.