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Social Media Content

Social Media Content

Creating Effective Social Media Content

Social Media is an essential tool for businesses to connect with their target audience, create brand awareness, and drive sales. However, creating social media content that resonates with your audience can be challenging. In this blog post, we will discuss the necessary steps to create effective social media content.

Establish Goals and Create a Process

Before creating social media content, it is crucial to define your Social Media goals. What do you want to achieve with your Social Media presence? Do you want to increase brand awareness? Drive sales? Engage with your audience? Once you have established your goals, create a process for developing content. Decide on the type of content you want to create, how often you will post, and what metrics you will use to track your progress.

Develop Your Online Voice

Your online voice is the personality and tone of your brand on social media. When developing your online voice, keep your ideal target demographic and brand principles in mind. It can be tempting to adopt a humorous personality to gain likes and followers, but it is essential to stay true to your brand and goals. Your online voice should be consistent with your brand values and resonate with your target audience.

Connect with Your Audience

Creating an emotional connection with your audience is key to creating effective social media content. Use marketing triggers such as humor, nostalgia, and storytelling to connect with your audience emotionally. Keep in mind that your audience may not be familiar with your product or service, so it is essential to communicate your message clearly and concisely.

Mix Up Your Content

Finally, it is crucial to mix up your content to keep your audience engaged. Use a variety of content formats such as images, videos, infographics, and blog posts. Experiment with different types of content to see what resonates with your audience. Don’t be afraid to try new things and take risks.

On the whole creating effective social media content requires a thoughtful process and a deep understanding of your target audience. By establishing clear goals, developing a consistent online voice, connecting emotionally with your audience, and mixing up your content, you can create social media content that resonates with your audience and drives your business forward.

Google Search Console – Page indexing issues detected

Google Search Console – Page indexing issues detected

What to do with the Page indexing issues detected notice from Google Console.

Google Search Console page indexing issues detected.

DAY 1 – Search Console – Reports the following URL{search_term_string}. – indexing error. Last Crawl.

DAY 10 – A URL that is not available on the my website. From my research Yoast Plugin may have some impact. Yoast has been active on the website before. The URL error does seem to align with the time that we deactivated Yoast. Perhaps, there there is a connection or not. Yoast is a powerful and trustworthy plugin. I use Yoast on many of my websites. Knowing what will happen on your website after a plugin is deactivated is part of the web developers experience. Removed Yoast from website. Requested Google Validation.

No Sitemap is present. Created sitemap using This is my first time using XML-Sitemaps – I used the first service. After reviewing the XML file that XML-Sitemaps created, I downloaded the XML to my desktop. Followed by uploading the XML file in the WordPress Core files. To be honest, I am never quite sure if the core files are the files outside the WP-Content or the files on the inside of the WP-Content, either way, I uploaded the XML file to both directories (it’s a very small file).

Back in Google Search Console. Be sure to enter the entire URL to sitemap.

Google Console Sitemap
Google Console Sitemap

For now – wait on a response from Google.

Art Exhibit

Art Exhibit

It is a great honor to be included in the 2021 AQUA art exhibit.

2020 seemed like a good year to reconnect with creating art. Over the past 20 years my digital design work has mostly overshadowed all my other creative work. Even though much of my illustration work is created by ink & pen. I typically take my drawings and digitize and enhance them. The end result is a combination of different mediums.

Returning back to painting came from a need to distance myself from my computer. To step away from the screen. To use my hands and eyes differently. Knowing myself, I began with scheduling 2-hours every Sunday for creative time. Draw, paint, or doodle for a few hours without distractions. The absence of distractions is the most important element of being creative. Making a space that has the correct supplies and the time to-be-at-one with the process. And making do. Yes, the final part about being creative is getting out of your own way and making do. Use what supplies you have and just start creating.

I am always drawing doodles. Circles, squares, step-ladders, embellished typography, oddly shaped people, and more circles.

With two pieces Masked (2020) and Red Robe (2020).

Masked (2020) painting began as a doodle. I really was not thinking. Just drawing and creating shapes. I certainly didn’t begin to do a painting of a person with a mask. The eyes formed. Then the  mask just kinda manifested on the surface. At first, I didn’t recognize or identify the mask. It had begun with lines forming – then it took on the mask form and I understood it better. I guess I was having some subconscious conflict between wearing a mask and not wearing a mask.With the sudden adoption of masks as part of modern culture. 

Masked (2020) – by Gary Crossey

Red Robe (2020 acrylics) by Gary Crossey

Red Robe (2020) painted over the course of a few weeks (mostly on Sunday afternoon). The painting took a few different directions before settling for this simple fictional portrait. I am starting to feel more comfortable with painting. I felt connected with the painting. Each week I really had a need to layer more paint on the canvas. At times, I still feel that the painting wants more work to be done. It may not be finished.

Font Trends for 2021

As of March 2020 Google Fonts has 972 Font Families available to use on your website.

Google Fonts has an incredible selection of typefaces that can be used to create a unique and personal experience for your content. With over 972 font families to choose from, you can find the perfect typeface that will align your message with the collective message of 26 million other websites. Whether you’re looking for something new and fresh or something classic, Google Fonts has the perfect typeface for you. Explore the vast selection of fonts and find one that best expresses your message.

In today’s world, it is more important than ever to ensure that your message stands out from the crowd. Typography plays an essential role in this, as it can give your content a fresh and unique look. It can also be used to create a collective message, or to convey a personal experience. With the right typeface, you can create something new and exciting that will capture the attention of your audience. So take the time to choose a typeface that truly reflects your message and make sure it stands out from the mono culture of sameness.

Choosing the right font for your project can be a daunting task. With so many different font categories, such as Serif, Sans Serif, Display, Handwriting and Monospace, it can be difficult to know which one is the best fit for your project. Fortunately, there is a wide range of languages available for each font variation. This means that you can find the perfect font to match your project’s needs and make sure that it looks great in any language.

When it comes to typography, legibility is key. But you also want to find a font that stands out and is different from the rest. With the right font, you can create a design message that will truly stand out and make an impact.

Typography is an important part of any design project. It can make or break the message you’re trying to convey. Finding the right font that is both legible and different from the rest can be a challenge. However, with a bit of research and exploration, it’s possible to find a font that will not only stand out but also relate to your message in an interesting way.

What if your content is important?

If you do have important content, you may think of how to set your content apart from the rest of the online content. While this may seem overwhelming, there is a good starting point. Start with the less popular list first. Observe for new arrivals. Be that trend subject setter.

Research Resources