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Social Media Content

Social Media Content

Creating Effective Social Media Content

Social Media is an essential tool for businesses to connect with their target audience, create brand awareness, and drive sales. However, creating social media content that resonates with your audience can be challenging. In this blog post, we will discuss the necessary steps to create effective social media content.

Establish Goals and Create a Process

Before creating social media content, it is crucial to define your Social Media goals. What do you want to achieve with your Social Media presence? Do you want to increase brand awareness? Drive sales? Engage with your audience? Once you have established your goals, create a process for developing content. Decide on the type of content you want to create, how often you will post, and what metrics you will use to track your progress.

Develop Your Online Voice

Your online voice is the personality and tone of your brand on social media. When developing your online voice, keep your ideal target demographic and brand principles in mind. It can be tempting to adopt a humorous personality to gain likes and followers, but it is essential to stay true to your brand and goals. Your online voice should be consistent with your brand values and resonate with your target audience.

Connect with Your Audience

Creating an emotional connection with your audience is key to creating effective social media content. Use marketing triggers such as humor, nostalgia, and storytelling to connect with your audience emotionally. Keep in mind that your audience may not be familiar with your product or service, so it is essential to communicate your message clearly and concisely.

Mix Up Your Content

Finally, it is crucial to mix up your content to keep your audience engaged. Use a variety of content formats such as images, videos, infographics, and blog posts. Experiment with different types of content to see what resonates with your audience. Don’t be afraid to try new things and take risks.

On the whole creating effective social media content requires a thoughtful process and a deep understanding of your target audience. By establishing clear goals, developing a consistent online voice, connecting emotionally with your audience, and mixing up your content, you can create social media content that resonates with your audience and drives your business forward.

Google Search Console – Page indexing issues detected

Google Search Console – Page indexing issues detected

What to do with the Page indexing issues detected notice from Google Console.

Google Search Console page indexing issues detected.

DAY 1 – Search Console – Reports the following URL{search_term_string}. – indexing error. Last Crawl.

DAY 10 – A URL that is not available on the my website. From my research Yoast Plugin may have some impact. Yoast has been active on the website before. The URL error does seem to align with the time that we deactivated Yoast. Perhaps, there there is a connection or not. Yoast is a powerful and trustworthy plugin. I use Yoast on many of my websites. Knowing what will happen on your website after a plugin is deactivated is part of the web developers experience. Removed Yoast from website. Requested Google Validation.

No Sitemap is present. Created sitemap using This is my first time using XML-Sitemaps – I used the first service. After reviewing the XML file that XML-Sitemaps created, I downloaded the XML to my desktop. Followed by uploading the XML file in the WordPress Core files. To be honest, I am never quite sure if the core files are the files outside the WP-Content or the files on the inside of the WP-Content, either way, I uploaded the XML file to both directories (it’s a very small file).

Back in Google Search Console. Be sure to enter the entire URL to sitemap.

Google Console Sitemap
Google Console Sitemap

For now – wait on a response from Google.