Social Media is an essential tool for businesses to connect with their target audience, create brand awareness, and drive sales. However, creating social media content that resonates with your audience can be challenging. In this blog post, we will discuss the necessary steps to create effective social media content.
Establish Goals and Create a Process
Before creating social media content, it is crucial to define your Social Media goals. What do you want to achieve with your Social Media presence? Do you want to increase brand awareness? Drive sales? Engage with your audience? Once you have established your goals, create a process for developing content. Decide on the type of content you want to create, how often you will post, and what metrics you will use to track your progress.
Develop Your Online Voice
Your online voice is the personality and tone of your brand on social media. When developing your online voice, keep your ideal target demographic and brand principles in mind. It can be tempting to adopt a humorous personality to gain likes and followers, but it is essential to stay true to your brand and goals. Your online voice should be consistent with your brand values and resonate with your target audience.
Connect with Your Audience
Creating an emotional connection with your audience is key to creating effective social media content. Use marketing triggers such as humor, nostalgia, and storytelling to connect with your audience emotionally. Keep in mind that your audience may not be familiar with your product or service, so it is essential to communicate your message clearly and concisely.
Mix Up Your Content
Finally, it is crucial to mix up your content to keep your audience engaged. Use a variety of content formats such as images, videos, infographics, and blog posts. Experiment with different types of content to see what resonates with your audience. Don’t be afraid to try new things and take risks.
On the whole creating effective social media content requires a thoughtful process and a deep understanding of your target audience. By establishing clear goals, developing a consistent online voice, connecting emotionally with your audience, and mixing up your content, you can create social media content that resonates with your audience and drives your business forward.
Beyond having a clear and precise hashtag (that’s an entire conversation on it’s own).
The three keys for a successful #hashtag campaign is
Build Awareness
Be Visible
Create Conversation
Build Awareness
Your hashtag should be included in all social promotions of your event.
Be Visible
Make sure to include your event hashtag on your registration page, informing attendees to “Join the Conversation.” – the website footer and website homepage.
Create Conversation
Have people use your hashtag. At a live event (which I think custom hashtags can be very successful). Having your MC announcing the hashtag and having it everywhere at the event. Make the hashtag one of your team members.
Using a Hashtag for an Event
Events are the perfect occasion to get creative with your #hashtag. For a unique event, have a unique #hashtag so when you visits to your #hashtag feed that content will be precise and related, without other random posts populating and pollulatting your feed.
What Hashtag to Use?
There is a bit of a side hustle with #hashtags – genetic #hashtags are for genetic items. Platforms like Pinterest do an awesome job of connection all these similarities into wide ranging genetic definitions, which works for Pinterest. Your small business, event, location, airbnb, doesn’t belong in the vast data of all other internet information. #hashtags are a little secret weapon to connect (for free) with your community.
Make you #hashtag unique enough to set hashtag in it’s own feed.
Don’t make your hashtag difficult to enter – make sure each letter is distinguishable.
Short hashtag – the easier it is to remember and enter the more useful your hashtag can be.
Track your #hashtag on All Platforms
https://walls.io/ – brilliant service (that you can use free for a month).
Walls – tracks you hashtags on all platforms via one interface. Provide you an instant overview of when, who, and where your hashtag is being used. With the free month service is worth testing out a unique #hashtag.
On the flip side – Walls can also be used to track for other #hashtag trends, including competition, trending keywords, trending locations – you can get creative (without having to scrolling endless feeds).
Showcase your live feed on the day of the event on large screens
WIth the https://www.tweetbeam.com/ ($200 daily) there is so much old school idealism about what Tweetbeam brings to your event that its a game change. It’s like hearing your name on the radio for the first time, or the sport cam broadcasting your face at the game. And then Tweenbeam brings the modern day connection and technology that is easy to understand and include at your event. What does TweenBeam do? Simple answer, TweenBeam provides you with the tools to track your #hashtag feed on all social media platform for content that you may wish to highlight on your LIVE FEED – that is broadcasting on large screens during your event. Providing you with a live connection with the attendees as they same their experiences. While you may not want to broadcast all posts – attendees know that they can contact you via the hashtag for help, assistance, or report on how long the bathroom lines are. With this direct connect with everyone in at your event – you could get very creative with a wide range of text games, quizzes, questionnaires, feedback, but mostly interaction.
